Communication, transparency (including fees and other costs) and suitability are the main elements of which central principle of the CII's Code of Ethics?

The central principle of the CII's Code of Ethics that focuses on communication, transparency (including fees and other costs), and suitability is service. This principle emphasizes the importance of providing clients with clear and accessible information regarding the products and services being provided. Good service involves ensuring that clients fully understand what they are receiving, including any associated costs, which promotes a trustworthy and professional relationship.

In addition, the suitability aspect ensures that recommendations are appropriate for the individual client's needs, reinforcing the commitment to serve the client's best interests. Adhering to this principle not only enhances client satisfaction but also builds long-term loyalty in a competitive market. The focus on service directly aligns with the ethical obligation to act in the best interest of clients and maintains professionalism in all communications.