From where does an insurance company underwriting on a direct basis obtain the majority of its business?

An insurance company underwriting on a direct basis typically obtains the majority of its business directly from the general public. This method allows the insurer to connect with potential customers without intermediaries, thus reducing costs and offering more competitive pricing. The direct approach is facilitated through various channels, such as company websites, call centers, and direct marketing initiatives.

By focusing on the general public, insurers can build a broad client base and encourage personal engagement, which can lead to better customer knowledge about products and increased service satisfaction. In contrast, while banks, building societies, insurance intermediaries, and independent financial advisers may play a significant role in the distribution of insurance products, they do not constitute the primary source of business for direct writers. Their involvement typically comes into play in a more brokered or advisory capacity, which differs from the direct-to-consumer model.