Once established which is likely to be the cheapest method for an insurer to sell insurance?

Selling insurance on the internet is likely to be the cheapest method for an insurer once established. This approach allows insurers to minimize overhead costs associated with physical locations and staffing. Online sales can reduce the need for face-to-face interactions and the associated expenses, such as rent and utilities for branch offices, as well as salaries and commissions for intermediaries. Moreover, the internet provides a vast platform for reaching a larger audience with minimal incremental costs as compared to traditional methods.

In addition, the automated nature of online transactions allows for efficiencies in processing and customer service, contributing to lower operational costs. Overall, the scalability and reach of online platforms can lead to significant cost savings for insurers.