What is the main purpose of an insurer's privacy notice?

The primary function of an insurer's privacy notice is to inform customers about how their personal information is collected, used, and stored. This notice is a crucial part of the regulatory compliance that insurers must adhere to, particularly in jurisdictions governed by data protection laws. It serves to ensure transparency, allowing customers to understand the ways in which their data will be handled, the purposes for which it will be used, and the duration for which it will be retained.

This is essential for building trust between the insurer and the customer, as individuals are increasingly concerned about their privacy and the security of their personal information. A well-structured privacy notice fulfills the requirement of informing customers about their rights regarding their data and the measures taken by the insurer to protect that data.

The other options, while related to customer interactions with the insurer, do not address the central role of the privacy notice in data handling and protection practices. They focus on specific aspects of customer service and claims processes, which are not the main purpose of the privacy notice itself.