What is the primary method through which call centre operatives conduct business?

The primary method through which call centre operatives conduct business is the telephone. This method allows for direct, real-time communication between the operative and the customer, facilitating immediate interaction and response. Call centres are specifically designed to handle large volumes of incoming and outgoing calls, making the telephone an efficient tool for customer service, support, and sales operations.

Utilizing the telephone enables operatives to address customer inquiries, provide assistance, and resolve issues promptly. Compared to other methods like e-mail, fax, or post, which may introduce delays in communication, the telephone provides the immediacy and personal touch that many customers appreciate. This ability to engage directly with customers over the phone is a fundamental aspect of the call centre's role in delivering efficient service and enhancing customer satisfaction.