What should a broker aim to do according to regulatory standards?

A broker should aim to represent the best interests of the client in accordance with regulatory standards. This principle underscores the notion of fiduciary duty, which requires the broker to prioritize the client's needs and welfare above their own financial gain. By focusing on what is best for the client, the broker builds trust and credibility, which are essential for maintaining long-term relationships and upholding the integrity of the insurance profession.

This approach aligns with regulatory expectations, which emphasize transparency, honesty, and fair treatment of clients. It ensures that the broker is acting with integrity when providing advice or recommending products, ultimately fostering a more ethical insurance market.

In contrast, maximizing commissions may lead to conflicts of interest that could harm the client's financial well-being. Treating all clients equally can overlook individual needs and circumstances, while focusing solely on high-value clients can result in neglecting those who may benefit from similar services, disregarding the principle of fair treatment in the insurance sector.