Which method represents an indirect marketing strategy for an insurer?

Prepare for the CII Certificate in Insurance - Insurance, Legal and Regulatory (IF1) Exam with interactive questions. Each question comes with hints and detailed explanations. Equip yourself for success!

An insurance broker represents an indirect marketing strategy for an insurer because brokers act as intermediaries between insurers and customers. They do not sell the insurance products of a single insurer; instead, they provide advice and help customers compare various insurance options from multiple insurers. This approach allows brokers to serve the interests of the clients while also facilitating access to a wide range of insurance products, thus creating a distribution channel that does not involve the insurer directly marketing to the end customer.

In contrast, company sales staff would be considered a direct marketing strategy, as they sell the insurer's products directly to consumers. Newspaper advertising and the internet can also be viewed as direct marketing methods because they aim to reach consumers directly.

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